Dubai SEO - The Complete Guide - 2022 Update

If you're keen to take advantages of business opportunities by being visible on web search in Dubai Then this Dubai SEO guide is for you. Though there are many similarities in the way SEO is conducted in various cities across the globe, this guide provides a thorough overview of the various aspects of SEO in Dubai that may be helpful for both self-made marketers and those looking to get an idea of how to compete in the landscape of online search in the city.

SEO awareness

The degree of awareness about SEO in Dubai in 2021 is high relative to the majority of cities in the Middle East. This is due primarily to various reasons. There is a large Indian tech presence in Dubai as well as the increasing importance of SEO in India this has increased the profile of SEO in the region. Dubai can also be described as a technology city in the region and even has parts of the city focused on the internet. Despite the prevalence of SEO but there is an abundance of misinformation regarding best practices and the difference between black hat SEO and white hat (Google approved) SEO.

Factors to take into consideration before you try to rank in Dubai

Before we start talking about how you can rank well on google in Dubai. We'd like to consider whether it's worthwhile to make it to rank in Dubai. Here are some of the elements that you should take into consideration before you decide whether it's worth optimizing your website for a high rank in Dubai.

1. You've got a huge audience for your products or services in Dubai
2. Your customer base in Dubai is large enough to justifies an investment in SEO
3. You have the ability to sell your product or service in Dubai
4. You can either establish a business in Dubai or can sell your products or services to Dubai
5. You're dedicated to the long-term investments of SEO. The best SEO results take time and will not be achieved in a single day.

Search Engines in Dubai

Google is the top internet search engine used in Dubai. Yahoo and Bing represent less than five percent of Dubai's market for search, so Dubai marketers should focus on optimizing their sites for Google first and then as it becomes feasible to optimise for Yahoo and Bing.

The essentials of getting your site to rank in Google In Dubai?

1. Keyword research

Just like in any other market , your research on keywords is the basis of all of your SEO efforts. Employing tools like the Google Keyword Planner and other paid tools, you'll need to discover how prospective customers are looking for your product or service in Dubai. Don't be assuming to target the same keywords as you are targeting in other cities and regions across the globe as each market is distinct. Since Dubai is a multi-ethnic city it's possible that there are a wide variety of methods that potential buyers look for your products and services. As a result, many businesses realize that it works well to target a wide array of terms that relate to your sector in order to bring in traffic from diverse demographics in Dubai.

A great deal of time and effort should be invested in keyword research since if it is done right, your SEO efforts will run faster and provide better results than if it is wrongly executed and you select the incorrect keywords. If you are seeking local-specific keywords, you may decide to add keyword modifiers to certain industry keywords to see what people are searching for locally. This could include terms such as "restaurants in Dubai" or "Dubai dentist".

Once you've determined which words are the best fit for your site, you need to identify the best way to place those keywords on various pages of your website.

2. The proper keywords are assigned to the appropriate pages

When you've finished your keyword research, you must take your list of keywords and decide which keywords you should focus on particularly on pages on your website. You may already have some websites which you could use a group of 3 to 4 keywords that are similar to or create pages specifically for certain keywords that your research revealed.

3. Make sure you include your targeted keywords in the title URL, Meta description

Utilize the keywords that you put on each page in the title URL, title, and description on the meta page. If you're targeting Dubai it might be an excellent idea to include Dubai's name and others in the name of your page. If you're targeting a particular area within Dubai it may be worth including that in your title too.

4. Content

Content is crucial for getting good SEO results. Google can have a hard crawling through your site to find relevant keywords and variations of those keywords if they don't coincide with the content of your website. Google typically isn't able see the information contained in videos and images, as well as the various element of design on the page which is why, given this, they heavily rely upon the text content of the site to assess how relevant it is in relation to a particular topic or the search query.

We're by no means in any way suggesting you should use all of the words you are targeting in the content of your website, however, modern Google is very smart, and, often, using a particular keyword just the couple of times enough. In addition, the use of synonyms and other words that are related to your keywords will make it obvious to Google what your pages and your website are all about. In general it is a good idea to take a look at websites that are similar to your field and aim for having around 20% more contents on your pages that they do.

Do not forget that you're simply writing content for the sake of writing content but the people who visit your site will also be reading this content. This is why you should try to make your content entertaining, informative and worthy of the time of your site's visitors. You must try to add worth to your visitors by including important features and benefits from your products or services within your information. If your aim is to try to get the viewer to take some or other important decision in a webpage, like sales or signing for a sign-up, remember to add calls to actions that guide the customer towards your target.